A new television drama charting the romance of John F. Kennedy Jr. and Carolyn Bessette has become a runaway hit and is now driving a wider revival of 1990s fashion, ABC News reported. FX's Love Story has captivated a fresh generation with the story of a couple who, in the show's framing, seemed to have everything but ended up losing it all.
The series stars Paul Anthony Kelly as Kennedy and Sarah Pidgeon as Bessette, and has been described as record-breaking, igniting what the report called a genuine pop culture obsession. Much of that fascination has centred on the couple's clothes and the understated, glamorous style of the era they came to symbolise.
That on-screen style has quickly translated into real-world demand. According to the cast, the show has fuelled a surge of interest in 1990s labels, with searches for vintage Calvin Klein and Levi's pieces climbing sharply since the series began airing and drawing in shoppers who want to copy the look.
Pidgeon pointed to one striking figure, saying that Levi's sales had jumped 25 percent in the wake of the show. Cast members also joked about the scale of the windfall for some brands, suggesting that the renewed attention had been hugely lucrative for the names most associated with the nineties aesthetic.
Accessories have become part of the trend too. The tortoiseshell headband, dubbed by some the power headband, has taken off, and clips of the characters' hair styling have been shared widely online, with fans enthusiastically recreating the looks for themselves at home.
To capture Bessette's distinctive presence, Pidgeon said she worked with a movement coach. She explained that photographs of Bessette often showed her hair looking as though she had just run her hands through it, a small detail she used as a touchstone for the character's physicality on screen.
Perhaps the clearest sign of the show's reach is its pull with younger viewers. Cast members said that children and teenagers who had never known who Kennedy and Bessette were have become obsessed with the couple, and now want to dress like Bessette, decades after the pair first captured the public imagination.