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DEA warns World Cup fans about fentanyl with One Pill Can Kill campaign

DEA warns World Cup fans about fentanyl with One Pill Can Kill campaign

Ahead of the 2026 FIFA World Cup, the US Drug Enforcement Administration is warning international fans about fentanyl, saying visitors from countries untouched by the crisis may be at the highest risk. The agency launched a One Pill Can Kill outreach effort in Seattle.

With the 2026 FIFA World Cup drawing huge numbers of visitors to the United States, the Drug Enforcement Administration has issued a pointed warning about the dangers of fentanyl. The agency says that many international fans will be arriving from countries that have not been touched by the fentanyl crisis, and that those visitors could be among the most at risk during their stay.

Officials describe the situation in the United States as a unique problem. According to the DEA, Mexican cartels are pushing fentanyl specifically into the country, a reality that travelers from other parts of the world may not have encountered at home and may not fully understand when they arrive.

Rob Saccone, the special agent in charge at the DEA Seattle field office, underlined the scale of the threat. His office alone has seen 25 million deadly fentanyl doses in 2025, a 24 percent increase from the year before, a figure that illustrates how widely the drug has spread through the illicit supply.

Fentanyl remains one of the leading causes of death for Americans between the ages of 18 and 44. The agency stresses that just two milligrams, an amount small enough to fit on the tip of a pencil, is enough to kill a person, which is why even a single counterfeit pill can prove fatal.

To address the danger ahead of the games, the federal agency has launched its One Pill Can Kill campaign. The messaging is tailored specifically to global visitors who may not realize the risks posed by fentanyl and the broader illicit drug supply in the country, with a simple warning that any illicit drug could contain the substance.

As part of the outreach, the Seattle field office is debuting a new billboard outside the stadium. It is also rolling out an unusual tool for community education, a massive truck once used by a convicted drug trafficker and seized by federal agents, now repurposed as a mobile billboard wrapped to spread fentanyl awareness outside World Cup venues.

The DEA says it enforces drug laws around the clock, but will maintain enhanced visibility and enforcement during the tournament. The goal, officials say, is to reduce both the supply and the demand for drugs while ensuring that fans can enjoy the event safely during their time in the country.

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