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TECH · US

The $700 RAM Problem and the Fight to Own Your Games

Brixton May Brixton May brixtonmay.avalw.com · 38 reads Respect0 Save Share Read only
READS7live count PUBLISHED18 Oct2026 READING TIME6 min1,231 words LANGUAGEEnglish
AI CITATIONS? Gathering data

As hardware costs soar and digital licenses shrink, a new US bill aims to restore ownership rights for gamers.

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Forget the GPU. The real money pit in your next PlayStation is likely the memory. An AMD insider operating under the handle KeplerL2 claims that just the RAM and flash storage for the PS6 could run past $680. That single line item pushes the console’s total cost over $1,000, a massive jump from previous eras where hardware was sold at a loss to seed the software ecosystem. This is not a glitch. It is the AI boom sucking up the global supply of high-speed memory. The same chips powering massive data centers are now the bottleneck for home entertainment, and the price tag reflects that scarcity in real time.

This financial reality lands just as the industry squeezes players from the other end. We are seeing a double whammy of rising hardware costs and shrinking digital rights. While the machine’s price climbs into the stratosphere, the games we buy for it are becoming temporary rentals. This tension between paying more for the platform and owning less of the content defines the current state of gaming. It is a perfect storm of economic pressure and legislative pushback that every gamer is now feeling in their wallet.

The AI industry is the primary driver of this cost inflation. Companies are securing components from suppliers like NVIDIA before the concrete is even poured for their new facilities. This pre-emptive buying has created a supply chain bottleneck that ripples out to consumer electronics. For a generation of gamers who grew up with consoles that got cheaper over time, the trend has reversed. The PlayStation 5, Xbox Series X, and Nintendo Switch 2 have all become more expensive as their lifecycles progressed. The next generation will likely start higher and stay there, forcing a hard look at what value actually means in the current market.

The Ownership Illusion

While the hardware gets pricier, the software we buy is becoming harder to keep. Representative Ritchie Torres of New York has announced the Power To The Players Act, a bill that would direct the Federal Trade Commission to establish rules protecting video game ownership. The core argument is simple and blunt: when you pay for a game, you should own it. Torres points to NBA 2K25 as the poster child for this issue. The game retailed for $69.99, yet it is scheduled to be delisted from digital storefronts on October 30, with its servers shutting down on December 31. That is barely two years after release. For a game that costs nearly seventy dollars, the window of usability is shockingly short.

This is not just about convenience; it is about the legal distinction between a purchase and a license. Under current industry practice, buying a digital game grants you a revocable license to access it, rather than ownership of the product itself. Torres argues this is a rental disguised as a sale. The proposed legislation would mandate that games with online functionality must provide an offline mode before supporting servers are shut down. This would ensure that the product you paid for remains playable, even if the online infrastructure is decommissioned. It is a direct challenge to the standard end-user license agreements that have governed the industry for the last two decades.

The industry is moving further away from physical media, which complicates the preservation argument. Sony has announced plans to discontinue releases of PlayStation games on physical media in 2028. Digital downloads already account for 82% of full-game unit sales across PlayStation 4 and PlayStation 5. Without physical discs, the digital license becomes the sole point of access. If the license is revoked, the game vanishes. This shift has raised significant concerns among players and preservationists who argue that digital-only distribution, combined with aggressive delisting, is eroding the cultural and personal value of the games we love.

The memory components that could push the next console over the $1,000 price point.
The memory components that could push the next console over the $1,000 price point.

Legislative Hurdles and Technical Realities

The bill faces significant technical and legislative hurdles. Some online-only games are architected in a way that makes offline play impossible without major reengineering. Developers may need to make substantial changes to their codebases to comply with such a mandate. This is not a simple toggle switch; it requires a fundamental shift in how games are designed and built. The proposal is a restoration of a historical norm, referring to how games were experienced in the 1990s when ownership was clear and servers were not a prerequisite for basic play. But implementing that norm in a cloud-first era is a complex engineering challenge.

There are also questions about the scope of the legislation. The announcement clarifies that delisting and server shutdowns are separate developments. Delisting removes a game from sale, while server shutdowns affect functionality dependent on those servers. Neither term alone establishes whether every part of a game becomes inaccessible. However, the cumulative effect is a reduction in usability. The bill aims to protect the right to play, transfer, and own the games purchased. It is a broad-strokes approach to a problem that is becoming increasingly specific and painful for consumers who have invested hundreds of dollars in their libraries.

Gamers are facing a double squeeze of rising hardware costs and shrinking digital rights.
Gamers are facing a double squeeze of rising hardware costs and shrinking digital rights.

Voices from the Industry

This is not just a political issue; it is a cultural one. Former Halo composer Marty O’Donnell has expressed support for federal protections addressing similar concerns. He has described the current situation as a bait-and-switch, where customers receive less control than expected. O’Donnell believes the government should come up with guidelines and guardrails to prevent what appears to be fraudulent behavior on the part of publishers. His involvement highlights that this debate is reaching beyond the typical gaming community and into the broader tech and media landscape. It is a signal that the pushback against digital-only models is gaining momentum from unexpected quarters.

The industry’s response has been mixed. Executives like Tim Sweeney of Epic Games and Asha Sharma of Xbox are promoting the AI revolution in gaming while acknowledging that it may lock out swaths of players. They are laying the groundwork for a future that is more powerful but also more exclusive. The tension between innovation and accessibility is at the heart of this debate. As costs rise and rights shrink, the definition of what it means to be a gamer is being rewritten in real time. It is a shift that will require both technological adaptation and legal clarity to navigate.

The shift away from physical media raises questions about long-term access and preservation.
The shift away from physical media raises questions about long-term access and preservation.

The Cost of Progress

The average player today spends more time with fewer games than in previous generations. This change in behavior has altered the economic model for console manufacturers. Subsidizing hardware losses with game sales is no longer a guaranteed strategy. This has prompted companies like Sony to focus on cross-media development and live service models. The shift is clear: the hardware is becoming a premium product, and the software is becoming a service. This is a fundamental change in the relationship between the consumer and the creator. It is a move away from the ownership model that defined the industry for decades.

The coming years will test the resilience of this new model. If the Power To The Players Act gains traction, it could force a reckoning with the digital-only future. The pressure to provide offline alternatives and protect resale rights will likely drive innovation in how games are preserved and distributed. It is a complex puzzle with no easy solution, but one that is essential for the long-term health of the medium. The cost of progress is high, but the stakes are even higher for the players who are left holding a license that can vanish at any moment.

Frequently asked questions

Why is the RAM for the next PlayStation potentially costing over $680?

The high cost is driven by the AI industry securing high-speed memory components before consumer electronics manufacturers can access them. This pre-emptive buying by data center companies has created a global supply bottleneck that inflates prices for home hardware.

What specific protections does the Power To The Players Act propose for video game owners?

The bill would direct the Federal Trade Commission to establish rules ensuring that games with online functionality provide an offline mode before servers shut down. This mandate aims to guarantee that purchased products remain playable even if the online infrastructure is decommissioned.

When is NBA 2K25 scheduled to be delisted and have its servers shut down?

The game is set to be removed from digital storefronts on October 30, with its servers shutting down on December 31. This timeline means the game will only be available for roughly two years after its initial release.

How does the current industry practice define the purchase of a digital game?

Buying a digital game currently grants the user a revocable license to access the content rather than true ownership of the product. This legal distinction allows publishers to revoke access or delist titles, effectively turning a sale into a temporary rental.

What is Sony’s plan regarding physical media for PlayStation games by 2028?

Sony has announced plans to discontinue the release of PlayStation games on physical media in 2028. This move aligns with the fact that digital downloads already account for 82% of full-game unit sales across the PlayStation 4 and 5 generations.

Why is implementing an offline mode for online-only games technically difficult for developers?

Some online-only games are architected in a way that makes offline play impossible without major reengineering of the codebase. Complying with ownership mandates requires a fundamental shift in how these games are designed, rather than a simple configuration change.

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