Condé Nast Traveler's 2026 Readers' Choice Awards reveal a surprising shift in passenger preferences, with Princess Cruises claiming the top spot in the megaship category after nearly 800,000 votes.
Nearly 800,000 travelers just cast their votes in the 2026 Condé Nast Traveler Readers' Choice Awards, and the result might surprise those who assume the biggest ships always win the popularity contest. The sheer volume of participation underscores a massive shift in how the public perceives luxury at sea, moving away from simple size metrics toward a more nuanced evaluation of guest experience and service quality.
Princess Cruises secured the number one spot in the megaship category with a score of 92.35, a significant victory considering the scale of competition. This bracket includes vessels carrying more than 4,000 passengers, a segment that has become increasingly crowded in recent years. The brand managed to distinguish itself not just by size, but by the perceived value and comfort offered to those who choose to book their voyages with this specific line.
It is not just about having a lot of steel in the water anymore. The voting data suggests that guests are now prioritizing the experience over the raw size of the fleet. Princess entered this competition with two major new additions to its lineup, Sun Princess and Star Princess. These ships launched in 2024 and 2025 respectively, bringing a fresh energy to a category that often feels stagnant and repetitive for seasoned cruisers.
The entry of these modern vessels helped push the brand past some very formidable rivals who have dominated the seas for decades. The new ships feature updated design languages and service models that resonate with contemporary travelers. This strategic refresh allowed Princess to capture the hearts of voters who are looking for something that feels current and innovative rather than just large and traditional.
A New Standard for Scale
The definition of a megaship has evolved rapidly in the last few years. According to the publication, Princess now operates vessels that can carry up to 4,300 passengers. This makes them the largest ships in their current fleet, a milestone that required significant investment in design and engineering to ensure that the space felt expansive and well planned for all guests.
Royal Caribbean International came in second place with a score of 86.45, operating nine of the largest cruise ships in the world. Some of their vessels stretch nearly 1,200 feet and can hold up to 7,600 passengers. These giants feature attractions ranging from water parks to live theatrical productions, creating a theme park atmosphere at sea that appeals to a specific type of traveler seeking high energy entertainment.
Despite their massive scale and entertainment focus, they fell short of the Princess vessels in this specific ranking. The gap of nearly six points indicates a clear preference for the Princess experience among this year's voters. It suggests that while spectacle is important, the overall harmony of the onboard environment, including service and dining, plays a more critical role in determining satisfaction for the majority of passengers.

The Mid Size Challenger
Interestingly, the largest ships are not the only ones drawing praise from the voting public. In the large ships category, which covers vessels between 2,500 and 3,999 passengers, Virgin Voyages took the top spot with a score of 91. This is a striking result for a brand that focuses on a different demographic and style of travel, proving that distinct brand identity can outperform pure size in certain brackets.
Disney Cruise Line followed closely in second place, while Holland America Line ranked third. These results suggest that travelers are looking for variety and are willing to explore different types of maritime experiences. The diversity in the top rankings indicates that there is no single definition of a perfect cruise, but rather a preference for brands that offer a coherent and engaging narrative throughout the journey.
Princess Cruises also appeared in the top five of the large ship category, rounding out the list alongside Celebrity Cruises. This dual success is rare and impressive, showing that the brand is appealing to a wide range of travelers. It caters to those who want the grandeur of a megaship as well as those who prefer a slightly more intimate setting where personal service is easier to maintain.

What the Numbers Mean
The scores in these awards are not just arbitrary rankings. They reflect the collective judgment of nearly 800,000 people who have actually taken these trips. A score of 92.35 is exceptionally high and indicates a high level of satisfaction among the voting base. It suggests that the new Princess ships are delivering on their promises of comfort, service, and overall value in a way that competitors are currently struggling to match.
The voters are clearly noticing the difference between the old standard and what is currently being offered at sea. This shift highlights a broader trend in the hospitality industry where consistency and attention to detail are valued above all else. The high score is a testament to the operational excellence that has been achieved through the recent fleet updates and service enhancements implemented by the company.
MSC Cruises ranked third in the megaship category with a score of 85.23. Their vessels can carry between 5,300 and 6,700 passengers, placing them firmly in the upper tier of size. While they offer a robust range of amenities and destinations, the slight drop in score compared to the leader suggests that the Princess model of hospitality is currently more aligned with the expectations of the Condé Nast reader demographic.

Looking Ahead
Carnival Cruise Line and Norwegian Cruise Line also featured in the top five, offering amenities like roller coasters and virtual reality gaming. While these features are undeniably fun and attract a large volume of passengers, the overall experience provided by Princess seems to have edged out the competition. This indicates that for many travelers, the social and service aspects of the cruise are more important than the physical thrills provided by onboard attractions.
The cruise industry is constantly evolving, and these awards provide a snapshot of where passenger preferences are heading. The fact that newer ships are topping the charts suggests that innovation is key to maintaining market leadership. Travelers are looking for the latest in design and service, and they are voting with their feet, or rather, their reservations, to support brands that invest in modernization.
For anyone planning a trip in the coming years, these results offer a clear guide for decision making. If you are looking for the best rated megaship experience according to the most recent data, Princess Cruises is the one to beat. The combination of new vessels and high scores makes it a compelling choice for those who want to feel part of a major event without sacrificing quality or personal attention.
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