The 2026 Condé Nast Traveller Readers' Choice Awards reveal a shift in British hospitality, with the Scottish capital taking the top spot for friendliness for the first time in two years.
For two years running, the title of the UK’s most approachable city belonged to Glasgow. It was a run that felt almost inevitable, driven by the city’s reputation for generous spirits and lively social scenes. But the 2026 Condé Nast Traveller Readers' Choice Awards have broken that streak. Edinburgh has officially taken the crown, scoring a near perfect 93.47 out of 100. This is a significant jump in the rankings, moving the Scottish capital up two places since last year. The result is a clear signal that readers are valuing a different kind of warmth this year.
Glasgow has not disappeared from the conversation, but it has slipped to fourth place with a score of 88.34. Liverpool and Birmingham occupy the second and third spots respectively. The shift is not just about who is at the top, but about what the public now considers the peak of British hospitality. It is a nuanced change that reflects the specific vibe of the capital. The data suggests that while Glasgow’s energy is infectious, Edinburgh offers a different, perhaps more refined, blend of creativity and openness that resonated strongly with this year’s voters.
The Capital’s Creative Pulse
The publication highlights that Edinburgh is filled with good humoured and open minded individuals who pulse with creative energy. This is not a new observation, but the 2026 results give it fresh weight. The city’s reputation for deep appreciation of its own history and striking architecture plays a major role. Visitors are drawn to the way locals engage with their surroundings, from the cobblestone alleys of the medieval Old Town to the elegant Georgian avenues of the New Town.
The Fringe festival remains a central part of this identity. Hosting the world’s largest arts festival every summer brings in thousands of tourists, but it also shapes the local character. The creative spirit is not just seasonal; it is woven into the daily fabric of the city. This environment creates a welcoming atmosphere for visitors who are looking for cultural depth alongside genuine human connection. The score of 93.47 reflects a city that is confident in its identity and generous with its spirit.

Glasgow’s Enduring Appeal
Despite the drop in ranking, Glasgow remains a powerhouse of British travel. The score of 88.34 is still high enough to place it firmly in the top four. The city’s motto, People Make Glasgow, continues to hold true. Known for generous and kind hearted individuals who love to offer a helping hand, the city has a specific social charm that is hard to replicate. It is a place where sociability is not just an activity but a way of life.
The city’s reputation for knowing how to party is also a major draw. Countless historic boozers and legendary music venues provide a backdrop for lively evenings. For art lovers, the thousands of masterpieces housed in its galleries offer a quieter but equally compelling reason to visit. Glasgow’s fall from the top spot is less a decline and more a reshuffling. It remains a destination that prioritizes human connection and vibrant nightlife, even if Edinburgh has currently captured the top title.

The Rest of the UK in Focus
The broader list offers a fascinating snapshot of British regional pride. Three Scottish locations made it into the top ten, with Aberdeen securing eighth place. In England, six cities featured in the top ten, showing a strong distribution of friendly cities across the country. Northern Ireland secured a spot with Belfast at number six. Wales, however, missed out entirely on the top ten list. This distribution suggests that the concept of friendliness is perceived differently across regions, with Scotland and England dominating the conversation this year.
The involvement of cities like Liverpool and Birmingham in the top three indicates that friendliness is not just a small town or capital city trait. It is a widespread quality in British urban centers. The survey’s methodology, based on reader voting, means these results are a direct reflection of public opinion. It is a democratic measure of which cities are making the most positive impression on travelers. The presence of diverse cities in the top ten shows that the UK has a rich tapestry of welcoming destinations.

What This Means for Travelers
For those planning a trip to the UK in 2026, these results offer a useful guide. If you are looking for a city that combines historical depth with creative energy, Edinburgh is the current champion. Its near perfect score suggests that visitors can expect a high level of warmth and engagement. The city’s split between the Old and New Town provides a rich backdrop for exploring, with landmarks like Edinburgh Castle and the Royal Mile offering a constant stream of history and culture.
Glasgow remains an excellent choice for those who prioritize social life and artistic experiences. Its fourth place finish is a testament to its enduring appeal. The difference between the two cities is subtle but significant. Edinburgh offers a more curated cultural experience, while Glasgow provides a rawer, more energetic social scene. Both are top tier destinations, and the choice between them should depend on what kind of experience you are seeking. The 2026 awards highlight the diversity of British hospitality.
Beyond the City Rankings
While the city rankings are the headline, the broader context of the Condé Nast Traveller Awards offers more insights. The publication also revealed the best hotels in Greece, Italy, and Spain. In Greece, Canaves Epitome in Santorini took the top spot with a score of 99.07. This highlights the global scope of the awards and the high standards applied to hospitality worldwide. The inclusion of these international destinations provides a contrast to the UK city rankings, showing how different regions excel in different aspects of travel.
The success of hotels like Canaves Epitome, with its near perfect score, underscores the importance of service and design in the modern travel landscape. It is a reminder that friendliness is not the only factor that matters. Location, amenities, and overall experience all play a role. For British travelers, the local city rankings offer a convenient and insightful guide. For those looking further afield, the international awards provide a wealth of options. The 2026 results are a comprehensive look at the best of travel, both at home and abroad.
Frequently asked questions

Keep subscribing to Lachlan MuirHer next filing reaches you the moment it publishes, on her own subdomain.
Subscribe
