Supermodel Sunday lands on the West Coast for the first time since 2007

The runway is moving to Culver City. For the first time in nineteen years, the Victoria's Secret Fashion Show is leaving New York for Los Angeles, a shift that marks a significant departure from the brand's usual East Coast stronghold. The event is scheduled to kick off at 7:30 p.m. Eastern Time today, streaming live and free on YouTube and the brand's social channels. It is a moment of high visibility, dubbed Supermodel Sunday, that brings the spectacle back to the public eye after a period of quiet reinvention.

This is not just a change of venue. It is a statement about scale and ambition. Adam Selman, the executive creative director, has framed the production as Fandemonium, an Americana-inspired take on the American dream that demands more room to breathe. The move to Sony Pictures Studios in Culver City gives the show the physical space to deliver on that bolder vision. It is a return to the West Coast that feels less like a nostalgic trip and more like a strategic expansion into a new creative territory.

A New Stage for a Familiar Spectacle

The choice of Los Angeles is deliberate. After reviving the show in New York in 2024 and 2025, the brand is now testing the waters on the West Coast. This is the first time since 2007 that the show has landed in California, a nod to the Hollywood glamour that has always been part of the Victoria's Secret DNA. The expanded setting is designed to support a production that is bigger and more immersive than previous iterations.

For viewers at home, the accessibility is unprecedented. The show is streaming for free worldwide through the brand's official digital channels, removing the barrier of paid television subscriptions. Additionally, for the first time, the event will screen live in ten select AMC theaters across the United States. Cities like Chicago, Houston, Miami, and New York will host these screenings, offering fans a communal experience with photo opportunities and merchandise on site.

The Musical Lineup Spans Genres

The all-female musical lineup for the 2026 show is a deliberate blend of pop, country, and hip-hop. KATSEYE, Megan Moroney, Megan Thee Stallion, and Tate McRae are slated to perform, bringing a diverse range of sounds to the runway. This mix reflects the brand's current positioning, which seeks to appeal to a broad, modern audience while maintaining its core identity.

The performances are not just background noise. They are integral to the narrative of the show, which aims to create a sense of celebration and energy. The inclusion of artists from different genres signals a move towards inclusivity and a wider cultural reach. It is a smart move that aligns with the brand's efforts to stay relevant in a rapidly changing music landscape.

The Angels Return, and Some Do Not

The runway will be populated by a mix of veterans and new faces. Candice Swanepoel and Adriana Lima, two of the most recognizable names in the brand's history, are confirmed to walk. They are joined by a roster that includes Gigi Hadid, Ashley Graham, and the winner of the docuseries Angels Among Us, who will make their debut walk. This blend of experience and fresh talent is central to the show's identity this year.

However, the absence of certain names is just as telling as the presence of others. Romee Strijd and Josephine Skriver have confirmed they were not asked back, a fact that has sparked discussion among fans. Romee Strijd took to TikTok to acknowledge the rejection, stating that it is a normal part of modeling. Josephine Skriver commented that the brand is going in a different direction, while expressing support for the women on stage.

Miranda Kerr, on the other hand, was invited but chose to decline. She shared on Instagram that while the invitation meant a lot, especially marking twenty years since her first show, she felt it was right to cherish that chapter as it was. Her decision highlights the complex relationship between models and the brand, where personal history and current creative direction do not always align.

The Shifting Identity of the Brand

The 2026 show is a clear indicator of where Victoria's Secret stands today. The move to Los Angeles, the free streaming, and the diverse lineup all point to a brand that is actively redefining its appeal. The inclusion of models like Ashley Graham and the emphasis on a modern, inclusive aesthetic suggest a departure from the narrow standards of the past. It is a brand that is trying to stay relevant by embracing change.

The reactions to the lineup, both positive and negative, underscore the high stakes involved. Fans are watching closely, and the brand is responding with a production that is designed to be bold and expansive. The show is not just about selling lingerie. It is about telling a story of evolution, a narrative that is both personal and cultural. It is a moment to watch, not just for the fashion, but for what it says about the industry's current trajectory.